PPC (Pay-Per-Click)is the key component of internet marketing. Its main aim is to direct visitors to landing pages. It also provides great opportunities for businesses to appear in search results for targeted keywords. PPC Ad is not just about driving traffic, it’s about converting traffic into sales and increasing revenue.
A PPC advertisement is the best way to increase your online visibility. It is cheaper than any other outbound marketing and helps your business get global exposure. For a successful PPC campaign it is important to optimize your Ad Titles, URLs and Ad copy. Most of the marketers believe Ad testing is required to stay in the competition. They also think that Ad optimization is an essential tactic to improve your ROI.
Here are some tips to inspire more clicks in your PPC campaign on Google
Include Site links Ad Extension
Site links ads are URLs that appear with your PPC campaign. However it is separated from the title, URL and Ad copy. Site links are placed below the text of your ad. It allows customers to quickly see and click to popular section of your website. You can easily change link text and URLs whenever you want and keep your ads up-to-date for sales and special offer. Therefore with site links ads you can insert specific keywords or call to action to get more clicks and engage your customers.
Try to Get Seller Rating Extension
Seller rating extension is a Google Ad words technique. It is eligible for only those websites which have high star rating from Google Product Search. To add seller rating extension in your PPC ad, your online business needs to achieve 30 reviews with a four star rating on Google Product Search. Once your website has higher reviews you’ll automatically get seller ratings with your ads. Seller rating extension is another good means to allow your potential customer to easily identify you with highly rated reviews.
Add Social Extension
Social networks play an important role in establishing your online reputation. Join Google+ with your Ad words account. Those users who have +1 added to your page will appear below the ad copy. Once you have created your Google+ business page, add social extension. Using social extension will help you to get highlighted on other social networks. Also your visitors observe that other users have recognized your services and continue to follow you.
A PPC advertisement is the best way to increase your online visibility. It is cheaper than any other outbound marketing and helps your business get global exposure. For a successful PPC campaign it is important to optimize your Ad Titles, URLs and Ad copy. Most of the marketers believe Ad testing is required to stay in the competition. They also think that Ad optimization is an essential tactic to improve your ROI.
Here are some tips to inspire more clicks in your PPC campaign on Google
Include Site links Ad Extension
Site links ads are URLs that appear with your PPC campaign. However it is separated from the title, URL and Ad copy. Site links are placed below the text of your ad. It allows customers to quickly see and click to popular section of your website. You can easily change link text and URLs whenever you want and keep your ads up-to-date for sales and special offer. Therefore with site links ads you can insert specific keywords or call to action to get more clicks and engage your customers.
Try to Get Seller Rating Extension
Seller rating extension is a Google Ad words technique. It is eligible for only those websites which have high star rating from Google Product Search. To add seller rating extension in your PPC ad, your online business needs to achieve 30 reviews with a four star rating on Google Product Search. Once your website has higher reviews you’ll automatically get seller ratings with your ads. Seller rating extension is another good means to allow your potential customer to easily identify you with highly rated reviews.
Add Social Extension
Social networks play an important role in establishing your online reputation. Join Google+ with your Ad words account. Those users who have +1 added to your page will appear below the ad copy. Once you have created your Google+ business page, add social extension. Using social extension will help you to get highlighted on other social networks. Also your visitors observe that other users have recognized your services and continue to follow you.
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